There is another factor, according to Claire Dickinson of the trend forecasting company WGSN. The majority of toilet paper companies are affected by the legislation, which came into effect in May, because they are heavily reliant on virgin pulp from newly harvested trees as a raw material for their products. WGAC does the TV advertising stuff but it is also pushing the envelope in other ways: this week it launched a range inspired by “real science”, with pictures of puppies and affirmations designed to help boost happy hormones – because “a better mood means better number twos”.ĭemand for eco-rolls is likely to increase because of the impact of EU deforestation laws on the broader toilet paper sector. Feel Good is available at Waitrose and WGAC soon will be. While some of the brands can still be found online only, others are available at convenience stores and supermarkets across the UK. In the first few weeks of March 2020, 28 rolls of Who Gives A Crap toilet paper were sold every second, says the firm’s CEO.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |